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Virtual Shibuya
Halloween

KDDI

Overview

Shibuya Ward, home to Japan’s largest Halloween celebrations, asked people not to come out for the holiday party as a preventative measure against COVID. So, the city ward teamed up with au by KDDI to recreate, block by block, a virtual twin. Over 400k revelers created avatars who walked the virtual streets of Shibuya doing more than the physical city could have offered, while the City and KDDI enjoyed over $20m in media exposure.

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Yebisu Garden Place Tower 25F,
4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6025, Japan
TEL: +81-3-5791-8888
FAX: +81-3-5791-8887

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