Geometry Ogilvy Japan has announced the appointment of Yiwen Li as Experience Design Director, leading the continued development of Customer Experience capabilities for the agency network in Japan.

Ichiro Ota, CEO of Geometry Ogilvy Japan said, “Consumer tastes and expectations are changing, and we are embracing the opportunities offered by digital transformation across the marketing spectrum. This appointment underscores our commitment to provide clients with innovative strategies to realise the commercial results they need. Yiwen is the perfect candidate to help our clients capitalize on experience transformation for the long-term”.

Before joining Geometry Ogilvy Japan, she served as Publicis Sapient’s Associate Creative Director, Experience in charge of Southeast Asia and the Japan market. In this role, Yiwen successfully led Experience Design for large-scale Digital Business Transformation programs across Singapore, Japan, Hong Kong, Thailand, and Indonesia.
Yiwen added: “The single greatest challenge for marketers in optimizing today’s customer experience is the need to constantly keep up with an ever-changing and increasingly connected customer. Experience Design is part science, part art, and it is an evolving practice that must put consumers and their needs front and center. I am excited to join the team with a vision to build, grow, and contextualize this capability here in Japan”.