X LAB Volume 1: “Can Japan truly deliver digital OMOTENASHI?”

How to drive digital business growth in Japan.

Brands in Japan need more than simple digital marketing. DX (Digital transformation) is fueling new sources of growth in new channels with wholly new consumers. By infusing the right combination of Customer Experience, Data, Commerce and Creativity into their organization, brands are finding a better way to sell and service their consumers. Geometry Ogilvy Japan, which blends global and local expertise to help businesses and brands today to find new models for growth in the ever-changing landscape. To help with this, Geometry Ogilvy Japan created X LAB, a creative webinar series to help businesses find their own unique DX path for the Japanese consumer. Each Webinar will tackle a unique component of DX, will feature keynote speakers uniquely chosen for each theme.  

X LAB Volume 1:
“Can Japan truly deliver digital OMOTENASHI”

Date: February 18th, 2021, 11:00〜12:00

Language: Japanese with English simultaneous interpretation services

Can Japan still lead the world in customer experience? Omotenashi has always allowed Japan to provide truly exceptional customer experiences, but this has not yet been realized in the digital domain. Japanese consumers are beginning to expect more. Can Japan’s brands and businesses find ways to bring the benefits of digital transformation to their consumers and fuel their own growth?

Mr. Ichiro Miura, Strategic Officer, KDDI CORPORATION will join us for the panel discussion and share his valuable insights. As a member of the Shibuya Entertainment Project, Mr. Miura is leading Virtual Shibuya which in May 2020 was Japan’s first “local government-approved” virtual space and is one of the largest such platforms in Japan. He also led “Virtual Shibuya au 5G Halloween Fes 2020” which drew attention with about 450,000 people coming together to celebrate Halloween in a virtual world.

※ Registration to the limited On-line Event via Zoom is free of charge. You can participate to the Webinar with your own device via on-line.
※ In case we have over capacity registration, the actual participants will be chosen through lottery winners. After lottery is conducted winners will be notified with the URL to the Webinar.


Ichiro Miura, Strategic Officer, KDDI CORPORATION

Ichiro Ota, CEO, Geometry Ogilvy Japan

<Keynote Speaker>


Vikram Kumar, Principal Consultant, Customer Engagement & Commerce Consulting, Geometry Ogilvy Japan

Junko Igarashi, Business Director, Geometry Ogilvy Japan

Geometry Ogilvy Japan  
Yebisu Garden Place Tower 25F, 4-20-3, Ebisu, Shibuya-ku, Tokyo,150-6025  
TEL: 03-5791-8888

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